Change Your Money Story, Change Your Life.
Meet Alison
Alison is a wife, a mom, an avid horse back jumper and lover of all things health. Born and raised in Edmonton, Alison spent her childhood fighting to thrive. Being raised by a single mom and her grandparents in a low income demographic she was trained at a really young age to believe that there was never enough. That she had to fight to be ok. That no one was going to step up to meet those basic needs. This created fears around money, fears around shopping, and even fears around food. It all came to a peak when in a grocery store one day in 2012.
Alison and her husband were on a vacation in Arizona, staying at a high end resort, went to grab groceries and her VISA was declined. The crushing shame that flooded her was overpowering. She couldn’t pay. She couldn’t feed herself. She completely fell apart and was spun right back to her childhood. It had nothing to do with if she had money, didn’t have money, or even if it was just a travel machine oops. She collapsed emotionally and realized that their money was out of control, that they had no idea what was going on with their finances and that it was more than just needing to “figure it out”. They could no longer hide it.
She Faced Her Fears.
She faced her fears, her past, and—finally—her bank accounts. For the first time in her life, she stopped running and started paying attention. And that’s when things began to change.
What she discovered in that season was eye-opening: most of us are never taught how to manage money. No one shows us how to budget, how to prioritize, or how to align our spending with what actually matters to us. Yet money touches every part of our daily lives.
As she worked through layers of shame and guilt, she realized this wasn’t just about numbers—it was about healing. And she wasn’t alone. Determined to find a better way, Alison immersed herself in trainings, certifications, courses, and every tool she could find. Slowly, she began to build a compassionate, structured system that helped her not only regain control of her finances—but also rebuild her relationship with money.
That journey is now her mission. Alison is deeply passionate about helping others feel less alone, more in control, and fully supported as they take steps toward financial clarity and empowered money managers.
Does this sound familiar?
Have you ever cried in a grocery store parking lot because of money? Do you “look” successful but quietly feel ashamed of your finances? Are you great at making money, but have no idea where it all goes? Would it devastate you if your financial truth was exposed? Do you live a life others envy… but inside, you feel like it could all fall apart?
If you nodded to any of these, you’re not alone. I’ve been there smiling on the outside, drowning on the inside.
I’ve stayed at the resorts, worn the diamonds, and still felt like a fraud.
